Announcing expanded relationship to meet TTI-NA's needs for private label, co-branded and expanded line of engine oils
WHITE PLAINS, N.Y., Dec. 10, 2010 /PRNewswire-FirstCall/ -- Green Earth Technologies, Inc. (OTCQB: GETG), a leading manufacturer and marketer of "green" environmentally safe consumer packaged goods and products, announced today an expanded oil role with Techtronic Industries North America, Inc. ("TTI-NA"), whereby GET will work closely with TTI-NA to provide several oil solutions at varying weights and at several price points which is expected to provide a significant incremental opportunity for GET annually.
"Green Earth Technologies is a significant oil partner," says Lee Sowell, President of TTI Outdoor Power Equipment - US. "We make a variety of full line outdoor equipment products and need a green solution to satisfy each and everyone at several pricing options."
Working closely with TTI-NA and GET's oil blending partner Delta Group, Green Earth Technologies will provide a wide assortment of private label and co-branded options as well as expanding the number of bio-synthetic engine oil options that TTI-NA may include within their assortment of oils for their customer's shelf or factory packed within their equipment.
"It is our goal to penetrate the entire outdoor equipment marketplace with G-OIL and TTI-NA provides us a perfect platform to do so," says Jeffrey Loch, President and CMO of Green Earth Technologies.
TTI-NA distributes products throughout The Home Depot markets in the USA, Mexico and Canada. It is also the recipient of the coveted award in 2008 and again in 2010 from The Home Depot for Vendor of the Year Award for Lawn & Garden.
TTI-NA is based in Anderson, SC and is a world-class supplier of superior home improvement and construction tools with a strong commitment to innovation and quality. The portfolio that TTI-NA offers includes a full line of power tool and outdoor equipment products.
ABOUT GREEN EARTH TECHNOLOGIES
Green Earth Technologies produces G-branded superior performing green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise; meaning, consumers can now "do their part" without having to give up performance or value: "Save the Earth – Sacrifice Nothing®" is the Company's tagline. The "G" family of products include G-OIL®, G-MARINE™, G-FUEL™, G-WASH™, G-GLASS™, and G-CLEAN™, and are offered in a wide range of automotive and household performance and cleaning categories. G.E.T. products are now readily available on the internet at Amazon.com as well as at a variety of lube centers and retailers, including The Home Depot, Fred Meyer, Kroger, Albertson's, Giant, Shop Rite, VIP, National Auto Stores, Do It Best, Lex Brodie's Tire Company, Honest One and participating ACE & True Value dealers. Please visit www.getg.com for the latest news and in-depth information about GET and its brands.
Statements made in this release that relate to future plans, events, financial results or performance are forward-looking statements as defined under the Private Securities Litigation Reform Act of 1995. These statements are based upon current information and expectations. Actual results may differ materially from those anticipated as a result of certain risks and uncertainties. Investors should also be aware that while the Company from time to time does communicate with securities analysts, it is against the Company's policy to disclose to them any material non-public information or other confidential commercial information. Investors should not assume that the Company agrees with any report issued by any analyst or with any statements, projections, forecasts or opinions contained in any such report.
SOURCE Green Earth Technologies, Inc.