Press Release Source: Green Earth Technologies, Inc. On Monday September 12, 2011, 12:43 pm
WHITE PLAINS, N.Y., Sept. 12, 2011 /PRNewswire/ -- Green Earth Technologies, Inc. (OTC Bulletin Board:GETG.ob - News), a leading manufacturer and marketer of "green" environmentally safer consumer packaged goods and products, announced today that its new formulas for both G-OIL® 5W-30 and 5W-20 ultimate biodegradable bio-based full synthetic GREEN motor oils have received API SM certifications. Concurrently, Green Earth Technologies' is finalizing patent applications for these revolutionary formulations. G-OIL is still the world's first and only API certified bio-based motor oil.
Expanding their motor oil product line with the additional SAE viscosity grade of 5W-20 will allow GET to offer retailers a program that serves 65% of the total US Motor Oil Category. According to a recent survey in Lubes 'n Greases Magazine, SAE 5W-20, the fastest growing motor oil viscosity segment, accounts for 18% of the motor oil viscosity demand for all US cars and light trucks. This, combined with 5W-30 viscosity's 47% demand, validates that GET's 'two-weight offering' will satisfy 65% of the +900 million gallon multi-grade engine oil category (source: Kline & Company that states multi-grade engine oils represent 38% of the total US lubricant sales of 2.4 billion gallons).
Benchmarks of these advanced formulations, that use plant derived base oils, provided extraordinary results in the required independent laboratory engine tests. The following exceeded the allowable levels (comparing to SN Spec); Piston Deposits Merits 76% better than spec, Wear Protection 69% better than spec, NOACK was less than half the allowable limit and Sludge was an impressive 0%. These indicators support a claim that the new formulation may very well be the cleanest and greenest motor oil available to consumers.
"We brought the IP in-house and worked very closely with Infineum to perfect our bio-based base stocks and additives first, before undergoing a whole series of API SN, ILSAC GF-5, ACEA and other certification tests," said Jeffrey Loch, President and CMO of Green Earth Technologies. "At this point, we are incredibly proud of the high performance results of the engine tests as they closely reflect GET's vision – consumers truly can 'Save the Earth-Sacrifice Nothing™'. Additionally, when brought to market, these two new oils will display the USDA Bio-preferred logo on the labels for easy recognition by consumers as well as Federal agencies and representatives."
Bio-based products are those composed wholly or significantly of agricultural ingredients – renewable plant, animal, marine or forestry materials. The USDA Bio-preferred logo indicates that a product has been independently certified to meet the program standards for bio-based content. Bio-based products can help increase US energy independence by reducing the use of petroleum in manufactured products. They may also reduce the introduction of fossil carbon into the atmosphere, thus mitigating potential climate change impacts.
The new reformulated G-OIL 5W-20 and 5W-30 bio-based full synthetic motor oil is expected to go into production this fall and will be priced the same as the current G-OIL 5W-30, which retails between $6.43 and $7.99 per quart.
ABOUT GREEN EARTH TECHNOLOGIES
Green Earth Technologies produces G-branded superior performing green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products with no compromise; meaning that consumers can now "do their part" without having to give up performance or value. "Save the Earth - Sacrifice Nothing®" is the Company's tagline. The "G" family of products include G-OIL®, G-MARINE™, G-FUEL™, G-WASH™, G-GLASS™, and G-CLEAN™, and are offered in a wide range of automotive, outdoor power equipment and household performance and cleaning categories. G.E.T. products are now readily available on the internet at Amazon.com as well as at a variety or retailers and lube centers, including: The Home Depot, Wal-Mart Stores Inc., Menards, Strauss Auto Stores, Canadian Tire Corp. (CTC), Fred Meyer, Kroger, Albertson's, Giant, Shop Rite, VIP, National Auto Stores, Do It Best, Lex Brodie's Tire Company, Honest One and participating ACE & True Value dealers. Please visit www.getG.com for the latest news and in-depth information about GET and its brands.
Statements made in this release that relate to future plans, events, financial results or performance are forward-looking statements as defined under the Private Securities Litigation Reform Act of 1995. These statements are based upon current information and expectations. Actual results may differ materially from those anticipated as a result of certain risks and uncertainties. Investors should also be aware that while the Company from time to time does communicate with securities analysts, it is against the Company's policy to disclose to them any material non-public information or other confidential commercial information. Investors should not assume that the Company agrees with any report issued by any analyst or with any statements, projections, forecasts or opinions contained in any such report.